What is Domain Authority, and why is it essential for websites? Think of your website as a student and Domain Authority (DA) as its record card for search engines. This statistic, which Moz developed, serves as a predictor of your site's likelihood to appear on top of Google or other search engine result pages (SERPs). With a scale of 1 to 100, higher DA ratings equate to a better chance of displaying up in search results.  Moz utilizes an advanced system, Link Explorer, to determine these scores. This algorithm considers...
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