Broken Links: Causes, Effect on your website and how to fix it?

12/19/2023 7:00 PM by Admin in Broken link finder

The internet serves as an expansive hub of information, accessed through websites that create a seamless browsing experience. However, this experience can be disrupted by Broken Links, hindering access to sought-after information. Are you encountering issues with broken links? Here, we present comprehensive solutions to address Broken Links. But before that let’s have a basic understanding of broken links, causes, effects, and so on.

What are Broken Links?

Broken Links refer to hyperlinks that do not direct users to their intended destination. Instead of reaching the desired webpage, users encounter error messages, leading to disappointment or frustration. Whether you're an everyday internet user, a business owner, or a web developer, broken links significantly impact a webpage's functionality and ranking position.

What are the Causes of Broken Links?

Let's discuss the causes of Broken Links:

  • Content Migration: When a Website owner/SEO expert intentionally or accidentally deletes a blog, post, or service page, visitors lose access as the content no longer exists.

  • Website Reconstruction: Links can break if a Website owner changes the domain name during business rebranding. Ensuring internal links are updated maintains consistency and accuracy.

  • Renamed Pages: Altering URLs without proper redirection leads to fragile existing links. These changes, often for optimization or user-friendliness, can result in broken links.

  • Typographical Errors: Even minor typos in hyperlinks render them impractical. Spelling errors or omitted characters hinder access, affecting user experience and frustrating visitors.

How do Broken Links affect SEO?

The following outlines how broken links negatively impact SEO: 

Bad User Experience: Suppose, when a user lands on a site through any URL or organically from Google on your website that encounters him/her a 'Sorry, page not found' message after landing on your website, this may result in poor user experience because users are not getting the actual information for which they are searching for. Here, most often users will prefer to go on your competitors' sites leading to a decrease in the site's credibility and professionalism. Failing to deliver desired information degrades website quality and tarnishes the user experience.

Downgrade Ranking: As we all know, Google's algorithm assesses website quality, considering broken links as an integral part. Hence, excessive broken links can lower a page's or an entire site's ranking in search results. Consequently, limited visibility on Google leads to fewer site visits and potential customer engagements.

Loss of Referral Traffic: One of the major effects that you can get from broken links is loss of referral traffic. Broken links not only impact the page they reside on but also affect external sites linked to them. Visitors navigating dead links are unlikely to stay, affecting other sites linked to yours. This loss of referral traffic from other websites is detrimental to your site's traffic and engagement.

Loss of Time and Money: Being a great content creator, if you create good content then it will take lots of time and financial support as well. Hence, creating high-quality content demands significant time and financial investment. But if your high-quality content is interlinked to a broken link then it will reduce its credibility. So, dead or broken links amplify these costs and consume additional time, impacting the return on investment.

How to find Broken Links on the Website?

Now that you understand broken links and their occurrence, you're likely eager to begin the fixing process. However, before diving in, it's crucial to know how to identify broken links efficiently. Instead of manually checking each link on your site, consider these more effective methods:

  1. Analysis of Google Search Console: We all know, that Search Console is one of the best sources for identifying all types of links on your website. Hence, utilize the information it compiles into a report accessible to you. This helps spot issues identified by the algorithm during Google's website crawling, giving insights into broken links.

  2. With the help of SEO Tools: There are various SEO tools available such as Broken Link Finder. This tool aids in site audits, assessing link authenticity, and identifying any broken links. Some SEO tools even provide insights into the causes of broken links, assisting webmasters in forming effective strategies.

  3. With the help of Quality Assurance Testing: During website changes such as adding new pages, modifying domains, or website reconstruction, conducting quality assurance checks is vital. This step ensures authenticity and helps detect strategies to address and remove broken links.

How to fix Broken Links?

Fixing Broken links is essential to formulate the strategies of A-grade SEO before providing the best possible experience on your site.

Here we bring up the best ways to fix broken links and avoid any potential consequences on the website page-

  1. Usage of Link Checker: Locate the redirecting broken links of the relevant page and update or remove those links. It's also worth scheduling to establish reminders in the coming months to check again and keep the links up to date.

  2. Fixing External Links: Broken links ensure that the website arranges trust and also sends signals to a search engine that the website has become outdated. But fortunately fixing those is fairly easy. The Webmaster removes links or replaces them with valid links. Even though a Webmaster has no control over broken links but still has complete control over their maintenance and brings it to the eligibility of the website under the category of high-ranking position.

  3. Fixing Broken Internal Links: Finding broken internal links in the website is the real troubleshooter for the SEO expert. The major reason for broken internal links is typos that can be resolved using 301 redirects which Google recommends for fixing internal links.

Just broken pages are redirected to the relevant pages without losing much time but it will keep the links flow intact to get more visibility your is recommended as being worthy for optimizing SEO.

What are the preventive measures to safeguard a website from being Broken Links?

Prevention is always a better option than exercising the cure. So to safeguard your time and money instead of going through a long fixing process follow certain steps to prevent broken links. Here are a few simple steps to adopt the limit and prevention of Broken links.

  1. Check and test the links regularly.

  2. Use short and simple URLs ( mainly easy-to-read and easy-to-type format).

  3. Avoid links that link unless necessary.

  4. Make a habit of checking broken links in your spare hours.

Wrap Up

Dealing with broken links can be quite frustrating especially if you have no idea if your page has a dead link or not. That's why it's essential to continually crawl your site for broken links using Broken Link Checker tools that are plug-in compatible with your website and fix the issue as soon as possible.  




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